Tuesday, June 23, 2015

Taylor Swift vs. Apple Over Compensation

It’s funny how quickly things can change.
When Apple upped and announced that they were not going to pay artists for music streamed during the three month trial period, I immediately thought that was patently unfair. Here, the wealthiest company in the world, was essentially funding its business plan on the backs of the artists who were barely scraping by on the few pennies that trickled down to them from one song sale to another. I had a nice missive half put together addressing my reaction to this policy.
Then Taylor Swift swung in and announced she would not be releasing her new Album on iTunes because of Apple’s policy that they would not pay artists for music streamed during a listener’s three-month free trial of the iTunes radio service. Her message spread around the world like wildfire, being picked up by most major news outlets and social sites.
Eddy Cue, Apple’s Vice President of Internet Software and Services, relented his position and announced that Apple would indeed continue to pay artists their due during the free month trial period offered for new customers to Apple’s streaming service.
So, problem solved, issue averted, life moves on. Musicians will be paid for their music and Apple will wade into the music streaming business.